How Should Automobile Service Enterprises Break Through Under Pressure?

how should automobile service enterprises break through under pressure?

Looking back on the recent hot spots, we can't do without "coal". Those who were brushed by the news of power restriction in Northeast China in September should understand why they suddenly feel the feeling of energy crisis. In short, internationally, the coal output of Australia, South Africa and other major coal exporting countries in the world has decreased significantly due to bad weather such as rainstorm, In addition, due to factors such as international relations and trade policy restrictions, coal has become a bonus period for coal owners or dealers to sell at high prices at the beginning of winter, which makes it difficult to obtain necessary procurement channels for life. In addition, in the post epidemic era, Asia, as the world's largest industrial concentration area, is bound to increase production for economic recovery and development, As a raw material for power production, coal is naturally essential

There is more than one international embarrassment. For example, on May 11, under the leadership of the United States, 64 chip related enterprises in Europe, Japan, South Korea and other countries and regions announced the establishment of the American Semiconductor Alliance (SIAC). The US Semiconductor Alliance is intended to further contain China's semiconductor industry. At the same time, it is also blocking China's loopholes in trying to obtain technology and advanced equipment from semiconductor enterprises such as Japan, South Korea and the European Union.

The recent peak season of golden nine and silver ten in the automotive industry is also very backward. On October 12, according to the information of China Automobile Association, China's passenger car sales in September decreased by 16.5% year-on-year and automobile sales decreased by 19.6% year-on-year. The decline of automobile sales is also inevitable in the market. Many automobile enterprises can not deliver on time because of semiconductor and other costs or comprehensive factors. Toyota and other automobile enterprises even stop work and limit production. The whole vehicle industry is not so comfortable.

Back to our circle, what are the problems in the automotive aftermarket? The e-commerce platform suppresses terminal stores. Enterprises represented by tuhu, tmall and JD, relying on the advantages and characteristics of e-commerce, make use of the offline service system of Internet thinking, constantly expand the network and publicity service network, and grasp the experience and consumption enjoyment of car owners with their own popularity and scientific and technological equipment.

Auto service stores have also become introverted due to the overall economic contraction of car owners and the fierce competition with repeat service stores among peers, and the homogenization of products and services has become serious. This period of time is really difficult.

But have you seen the film Changjin lake?

Some people say: if our generation does not fight, our next generation will fight!

Therefore, if there are difficulties, they must be solved.

China has formed a sound manufacturing industry chain economic system with a population of 1.4 billion. In terms of semiconductors, according to the statistics of China Semiconductor Industry Association, the total import amount of China's integrated circuits reached 350 billion US dollars in 2020, with a year-on-year increase of 14.6%, making it the world's largest chip importer and consumer market. In terms of nuclear increase of coal mine capacity, on October 7, Inner Mongolia Energy Bureau issued an emergency notice, which clearly allowed 72 coal mines in Xilin Gol, Wuhai, Ordos and Hulunbuir to expand coal production capacity and organize production according to the capacity after nuclear increase on the premise of ensuring safety. The industry expects that this part of coal mines will immediately start to contribute to the increase of coal production, It will ease the current shortage of coal supply.

Usually, this difficult time is the turning overtaking time of the enterprise. You shouldn't empty yourself and wait for others to save or help. It's time to fill your mind.

To create a new economic business model + new media marketing thinking, you must do something to break the situation. The following methods are for reference only:

1. Thinking, learning and operation management: pay for valuable things online or offline, broaden your horizons, build a management system for project optimization, cost reduction and efficiency improvement of service stores, and use fragmented time to increase your knowledge and alleviate anxiety.

2. Do not apply the new business economic model. Some enterprise bosses change projects faster than turn over books when they encounter problems. They never think about why they are not strong. Bosses are used to self-help in the fresh model. It is not only difficult to make the enterprise bigger, but also more and more complex. Good projects and business outlets must be combined with their own enterprise characteristics, For example, the automobile maintenance equipment in the post market is not very suitable for the current popular marketing mode of live broadcasting with goods.

3. Replace equipment and introduce technical talents. Automobile service is dedicated to special personnel. If the technology is very single and the efficiency is very low, even old customers with good relationship will slowly lose. Therefore, it is necessary to manage flexibly, grasp market dynamics, innovate technology and improve product service ability.

4. Individual store owners can learn and innovate more flexibly because of their large management authority. For example, the upgrading management of stores. Take digitization as an example. According to the size and nature of stores, some customer information, online browsing behavior and store experience behavior can be recorded in the system for classified management through digital operation management, Make plans for different customers, etc.

To break through these environmental and market pressures and quickly occupy the market, the new business model is a means, but not a way. The large market scale and fast growth rate are typical characteristics of China's automotive aftermarket in recent years. Stores and distributors relying on traditional modification projects are also looking for new projects, hoping that the new projects will promote the improvement of business benefits, It has become a sharp weapon for enterprises to break the situation at this stage. Whether it is cross-border learning or seeking empowerment, it is an important action to break the deadlock.