Do A Good Job in Personal Car Service Stores And Beware Of Miscellaneous But Not Precise Projects

Do a good job in personal car service stores and beware of miscellaneous but not precise projects

The huge car ownership and growth rate have bred a huge automobile post market industry. From car washing to car maintenance, the most common car service stores for car owners are roadside car service stores. In the past, these roadside car service stores had a relatively single business. They did their own washing, sheet metal, decoration and film coating. Even one street formed an industrial chain dominated by car service, and such similar industrial clusters existed in most cities.

In recent years, due to the restrictions of urban environmental protection policies, sheet metal has first moved out of the main urban area, which may form a sheet metal sharing center in the future. Most of the other service stores are beauty washing and maintenance stores. These stores have also changed their business ideas. The projects in the existing stores are highly overlapped, and the market competition is intensified. These roadside stores are either closed or integrated and upgraded. Almost all the rest of the market are comprehensive car service stores integrating washing and beauty. To achieve this level, stores face two choices: one is to be their own brand independent store, and the other is to join the chain brand. At present, the automobile service industry has embarked on the road of rapid development, and the market is gradually mature. Chain stores are spreading all over the country. Choosing to be a brand independent store needs to have a very solid customer source and high profit projects, otherwise it is difficult to compete with the stores of chain brands. After joining a chain brand, there is not only brand endorsement, More technical training, standardized management of service process and project support.

Affected by the mobile Internet, the entire automotive service industry is in a period of industrial transformation. It is fundamental for stores to become bigger and stronger. Individual brand service stores cannot compete with chains in terms of overall service and technology. Traditional high net worth users will continue to lose, the proportion of businesses with heavy service and low technology will increase, and the service price behind will certainly rise, The price rise leads to the loss of customers of basic services. Therefore, it is important to mention store technical projects and high gross profit projects.

For the current auto service stores, the chain brands have not sunk into sufficiently subdivided blocks. Although most individual stores will feel the impact of the current market, the impact is not serious enough to operate. This is a relatively slow process. After all, roadside service stores have their own groups and business advantages, This is also a rare upgrade window period for stores. In the future, if the auto service stores cannot build their own closed-loop marketing system, they can only do low-end services, because the old customers with high net worth will be lost to the Dalian lock system, there is a serious shortage of new users with high net worth, the operating cost is increasing, and the profit space of the stores is seriously squeezed.

How to do a good job in an independent brand auto service store? Shop owners really need to first understand the real needs of car owners, rather than pushing the service. At this stage, the most frequent demands of car owners are car washing, maintenance, beauty and repair. Any single item can support the store operation. The miscellaneous projects are a portrayal of many independent brand automobile service stores at present. Compared with Dalian lock, the advantage of independent stores is customer relationship + service. Although service can not support the price rise, service can increase customer viscosity. The dissatisfaction of each order affects the people covered by geometry. On the contrary, each order will be seriously treated with new customers. There is no routine for independent brand automobile service stores to do well, Is single-minded and responsible.